Brand-name tires usually cost more than a Private-label tire of comparable size and UTQG ratings. Sometimes, a tire service dealer will recommend “you save money” and buy a Private Label tire. Such recommendations may be motivated by a genuine interest in saving you money, or by a higher profit margin. Before you decide which type of tire to purchase, consider the points below and ask your tire service dealer anything that is unclear.

Warranties – compare the warranties between the Private label and Name brand tires. Specifically, check out the pro-ratings – are they the same in terms of tread wear and percentage of credit for the new tire? For all warranties, check to see if (1) the tires come with a Manufacturer's warranty against defects in workmanship and materials; (2) the tires come with mileage warranties, either from the manufacturer or the dealer; and (3) the tire retailer offers a nationwide warranty on its tires.

Defect return rate – even if the warranties are the same or better for the Private label, there is an inconvenience factor if you need to return tires well before they should need replacement.

Recalls – even if a Brand name and Private label tire is made by the same company, when a tire is recalled, it is classified according to the specific tire manufacturer, tire model, and manufacturing period. That means that while a Name brand tire may be recalled, its comparable Private label tire may not be recalled, and vice versa.

You will probably get as much out of a Private label tire as you’d expect from a Brand name. But be sure to first check warranties and policies on the websites of several tire retailers and ask lots of questions.